I was the Lead 3D Designer responsible for planning, designing, staffing, and producing all 3D models and animations for advertising campaigns for all 62 international Microsoft stores. I worked with the motion graphics designers to provide them what they needed to post-produce the After Effects files. I worked on four campaigns:
Titanfall, Halo: Master Chief, Surface Pro 3, MS Watch
These projects were rendered up to 40,000 pixels wide and we focused heavily on the retail experience of the customer. We experimented with Kinect cameras to detect customer placement and movement which would fire different visual and audio media. All to promote products and sales.
Watch the video below to get a better sense of the scale and impact of these animations.
We won a Screenmedia award for the Titanfall campaign. Check it out here.