We're using spherical renderings of different places in a 3D scene and loading them into an application that bundles them all together into a website. Load the website into a phone and load the phone into the cardboard Google goggles. The sensors in the phone detect movement in space and the result is a customer immersed inside the playground as they move from spot to spot.
We found this is really helpful for some segments of our customers, but not all. I would not have the team develop to Android or iPhone if we felt like it would be wasted on the particular audience.
Click on the thumbnails below to experience the playgrounds from your desktop!